• chips
• ecosystems
• Food
• food items
• Gen Z snack
• global food industry
• packaging
• Pepsi
• Snack

PepsiCo Creator-Led Snack Launch Strategy

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  edchartblog / 3 days
• 0
• 6 min read

PepsiCo creator-led snack launch marks a strategic pivot in Gen Z snack innovation, combining influencer culture with product development. Through a PepsiCo influencer chips launch and a broader creator-led product launch PepsiCo strategy, the company aligns with TikTok snack commerce strategy trends. PepsiCo reimagined chips with creators for Gen Z, partnering with figures such as […]