food items Archives

PepsiCo Creator-Led Snack Launch Strategy

edchartblog / 2 months

6 min read

PepsiCo creator-led snack launch marks a strategic pivot in Gen Z snack innovation, combining influencer culture with product development. Through a PepsiCo influencer chips launch and a broader creator-led product launch PepsiCo strategy, the company aligns with TikTok snack commerce strategy trends. PepsiCo reimagined chips with creators for Gen Z, partnering with figures such as […]

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Groceries Spending Set to Rise as Consumer Habits Shift

edchartblog / 4 months
0
6 min read

Groceries are poised to take up a larger share of household budgets as consumers signal plans to spend more on groceries next year. According to new industry research, shopping behavior at the fresh grocery store level is shifting, driven by inflation sensitivity, health priorities, and changing dining habits. These trends suggest that grocery spending patterns […]